IMF No More

International Music Feed is off the air, and yes, there is one person who noticed. I might not have noticed if the change were not so abrupt and sucky. IMF used to be a great placeholder for those commercial breaks, because it had fewer interruptions and more consistent programming than the other music channels.

Google News doesn't have much on the story; the best I could find was a little article from Fox News, which predictably was bad journalism. Their only source was Ovation TV, the company that acquired IMF, and the article only talked about how much Ovation TV has grown in the last year, and how the acquisition of this music resource is a strategic new piece for Ovation TV's empire building. As far as I can tell, it was not at all strategic for IMF (except maybe financially, like how CDNow (remember those days!) "benefitted" when they got absorbed into Amazon) because all the IMF programming got completely wiped out in the blink of an eye. I don't get it: isn't the point of an acquisition to USE what you're acquiring, rather than get rid of it? Presumably IMF had something that made the company desire it. If all they wanted was a channel number, any other random spot would have served just as well, because I have a hunch the old IMF viewers like me will not be returning to channel 157 after today. But what the hell do I know about business.